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Emily Morris PM Forum magazine article on digital marketing visual

Digital marketing – From naïve to native

This article appeared in the PM Forum Magazine in April 2019. It has now been over 20 years since ‘digital marketing’ became a serious part of a marketer’s repertoire. Since the mid-1990s much has changed...

Job hunting for senior marketers

Job hunting for senior marketers

Inevitably as the economic downturn starts to bite, experienced senior marketers will, through no fault of their own, find themselves having to pick themselves up and find another job. Speaking to former colleagues, my...

B2B content cover

Powerful B2B Content

This book review was written for the PM Forum Magazine (June 2020). Gay Flashman, Kogan Page, £19.99 This is a useful go-to reference for anybody looking to refresh, review or further develop their content strategy....

Friction Free Referrals | Acanthus Consulting | Emily Morris

Generating FrictionFreeReferrals™

For professional services firms and wealth managers, referrals from clients and their professional peer group has traditionally been the mainstay of new business generation. However, ask most firms and they may not even measure...