Powerful B2B Content
This book review was written for the PM Forum Magazine (June 2020). Gay Flashman, Kogan Page, £19.99 This is a useful go-to reference for anybody looking to refresh, review or further develop their content strategy....
Category: Marketing – what works!
The difference between marketing and business development
What is the difference between marketing and business development? And does it matter? The second question is in many ways the more important point. In practical terms I see a lot of unnecessary stress...
How to improve your commerciality as a professional services marketer
An excellent PM Forum panel session for professional services marketers last week effected an interesting turnaround in it’s audience’s views. I would say that wouldn’t I given I agreed with them but the thrust...
Don’t make good ideas the casualty of a war for marketing metrics
At an excellent digital networking event organised by recruitment firm 3Search late last year one of the co-founders of Funding Circle remarked that amongst the lessons he had learned was that however hard they focused on optimising their...
How clients find you now
Spotting the above sign in Austin Friars Passage and seeing the Yellow Pages drop through my door recently served to remind me of a world that I experienced but had forgotten – a world before the...
Put clients centre stage in the digital debate
With clients’ wants and needs driving the agenda how do you take a client-centric view of digital investment priorities? PAM Insight in conjunction with WDX published a survey last week in which UK wealth managers conceded the...