Digital marketing – From naïve to native
This article appeared in the PM Forum Magazine in April 2019. It has now been over 20 years since ‘digital marketing’ became a serious part of a marketer’s repertoire. Since the mid-1990s much has changed...
Category: Digital
Put clients centre stage in the digital debate
With clients’ wants and needs driving the agenda how do you take a client-centric view of digital investment priorities? PAM Insight in conjunction with WDX published a survey last week in which UK wealth managers conceded the...