Wider business and commercial skills for marketers
Emily Morris explores what you need to know and what skills other departments in your firm can teach you. This article first appeared in the PM Forum Magazine – Winter 2021 issue. An excellent PM...
Category: Commercial skills
Avoiding career atrophy
Emily Morris explores how we can keep our skills base and network lively in uncertain times. This article appeared in the PM Forum Magazine in April 2021. Most people I know in professional services...
Job hunting for senior marketers
Inevitably as the economic downturn starts to bite, experienced senior marketers will, through no fault of their own, find themselves having to pick themselves up and find another job. Speaking to former colleagues, my...
How to improve your commerciality as a professional services marketer
An excellent PM Forum panel session for professional services marketers last week effected an interesting turnaround in it’s audience’s views. I would say that wouldn’t I given I agreed with them but the thrust...