Deep-rooted experience in marketing & BD
What is the difference between marketing and business development? And does it matter? The second question is in many ways the more important point. In practical terms I see a lot of unnecessary stress...
An excellent PM Forum panel session for professional services marketers last week effected an interesting turnaround in it’s audience’s views. I would say that wouldn’t I given I agreed with them but the thrust...
For professional services firms and wealth managers, referrals from clients and their professional peer group has traditionally been the mainstay of new business generation. However, ask most firms and they may not even measure...
Spotting the above sign in Austin Friars Passage and seeing the Yellow Pages drop through my door recently served to remind me of a world that I experienced but had forgotten – a world before the...
The Met Office isn’t the only company to have faced the dilemma of losing a major account (in this case the BBC). A lot of professional firms can struggle not to be overly dependent on a...